DYSON - CAMERAJET
Client
DYSON
Type
SPATIAL DESIGN
Location
FRANKFURT AM MAIN
 Service
CONCEPTION / EXECUTION
State
COMPLETED
Year
2026 For the launch of the Dyson Camera Jet, we developed and executed the concept for a dinner followed by an after party at Anti Space in Berlin. The concept was rooted in the material and technological language of the product, translating its precision, finish, and emphasis on cleanliness into the spatial experience.

The existing space is raw and brutalist, with a strong architectural character. We deliberately contrasted this with a restrained palette of polished metal, stainless steel, and reflective surfaces, creating a cool and almost clinical atmosphere. During the dinner, this precise setting was softened through flowers, food, table arrangements, and warm lighting, introducing a more tactile and human layer to the space. The evening transitioned into an after party, allowing the same environment to shift from a carefully staged dining experience into a more dynamic setting.

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